It’s a big day when paint company Pantone announces their Color of the Year. The 2023 Pantone Color of the Year is a color that is already trending in the fashion and beauty world and it is expected that it will now make its way to interior design as well.

One thing has remained the same in the choices for the 2023 color trends. Just like in previous years, this year’s trending colors are rooted in nature. But Pantone always chooses a color that has a little more edge than other paint companies.

Last year, Pantone chose Very Peri as their COTY, a daring and carefree blue shade that was certainly bolder than the other blue and green shades that were trending. And this year we see a similar interior color trend, the colors are warmer and in Pantone’s case a lot bolder.

In this post, you will learn more about the Pantone Color of the Year 2023 and how you can use this color in your interior with inspiring images and complimentary color schemes.

What is the 2023 Pantone Color of the Year?

Viva Magenta! Pantone has chosen a powerful and vibrant red shade as the Color of the Year 2023. This magenta color is a shade rooted in nature, it is bold and fearless and adds a joyful and optimistic tone to your interior.

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

What Does Viva Magenta Mean?

The story behind Viva Magenta is all about the balance between our digital and physical lives. In recent years, we have acquired a greater pull toward the natural world, and the Pantone Color of the Year 2023 is chosen to reflect our pull toward natural colors and the movement surrounding climate change, sustainability, and land protection.

Our love for nature is also reflected in our homes, not just with paint colors but also by adding plants, florals, and living walls to our interiors. And by paying more attention to our outdoor spaces.

Our current lifestyle trends are at the heart of the Color of the Year selection process. And Viva Magenta is the perfect rich shade for these times. The origins of Viva Magenta comes from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family.

This year’s color merges richness, warmth, and strength of the natural world with the rich, open horizons of the digital world. The result is a red shade that celebrates life, Viva Magenta is a bold shade that also adds a fun touch to your home.

How Can I Use Viva Magenta In My Home?

Viva Magenta is a bold color but it can be incorporated in your interior in multiple ways. For a bold statement you can opt for a magenta feature wall or sofa. But it can also be added as a pop of color through curtains, rugs, pillows, or flowers. Viva Magenta certainly adds a warm and dramatic tone to any room of the house.

Source: The Nord Room

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